Measure the affected pages
- Representative mobile and desktop laboratory checks.
- LCP, layout stability, blocking work and requested resources.
- Available real-user or Search Console evidence, when provided.
04 / Strong foundations
Performance & SEO
designed with purpose.
Considered technical details make the experience smoother and the content easier to discover.
Prepare your project
BUILT WITH INTENT
Every detail
serves a purpose.
Website performance and technical SEO work starts with evidence from the affected pages. We review loading, content structure, metadata and navigation, then verify that each change improves the intended problem without breaking the experience.
We measure the affected pages, identify unnecessary resources and review the content structure. Improvements address concrete problems, with checks before and after. Search results also depend on content, competition and context.
Who is it for?
For business websites that need stronger technical foundations and logically organised content.
WHAT THE PROJECT INCLUDES
Image and font optimisation
Metadata and semantic structure
Navigation and internal links
Responsive and accessibility checks
Final deliverables and integrations are agreed in the brief after your needs are clarified.
BEFORE THE PROPOSAL
Know what you are planning.
A useful brief makes the scope easier to assess. These are the decisions we work through before agreeing the proposal.
Improve technical foundations
- Responsive images, font delivery and avoidable render blocking.
- Titles, descriptions, canonical URLs and semantic headings.
- Internal links and structured data that match visible content.
Make answers easier to find
- Clear definitions of each service and its intended audience.
- Useful questions, direct answers and explicit scope.
- Consistent company information and accountable factual claims.
Verify without promises
- Comparable before-and-after measurements and visual checks.
- Separate laboratory results from field Core Web Vitals.
- No guaranteed ranking, AI citation, conversion rate or universal score.
A project starts with a conversation. We agree the pages, functionality, responsibilities, fee and stages in writing before you commit.
Discuss the scope →HOW WE WORK
Clarity at every stage.
See the direction, follow the progress and approve the result before launch.
Brief & structure
Understand the business.
We clarify your audience, objectives, available content and the features you need.
Visual concept
Set the direction.
We choose composition, typography, photography and the role of motion. You see the direction before implementation.
Working preview
Build the experience.
We bring the pages, visuals and interactions together, with a considered mobile composition.
Validation & handover
Check every detail.
We test navigation, forms and responsive behaviour. Publication follows your review and approval.
BEFORE WE BEGIN
Your project questions.
Clear answers.
What to know about the direction, the experience and working together.
Have a project in mind? →What is the difference between Lighthouse and Core Web Vitals?
Lighthouse runs a controlled laboratory test of a page. Field Core Web Vitals describe real visits across devices and networks. We label the evidence separately and do not treat a lab score as real-user INP or a field pass.
Does technical SEO include content strategy?
The technical review checks whether pages are understandable, connected and eligible to be discovered. Research, a publishing programme or new content production needs its own scope. Useful existing content is preserved.
Can you guarantee Google rankings or AI recommendations?
No. We can improve observable technical and content foundations and report what was tested. Indexing, ranking, citations and recommendations remain decisions of the relevant search or AI systems.
Can improvements preserve the current design?
Usually the first approach is targeted: optimise the resources and structure that measurement identifies. A visual redesign is proposed only when the problem actually calls for it.
YOUR NEXT CHAPTER
Your website.
A fresh perspective.
Tell us what you would like to build.
We begin with a clear brief.