Start with an inventory
- Existing pages, contact journeys and integrations.
- Useful copy, brand assets and files that should be retained.
- Important URLs and any available search or analytics evidence.
03 / A fresh perspective
Redesign & migration
designed with purpose.
We rethink your website around what is worth keeping: identity, useful content, important pages and features.
Prepare your project
BUILT WITH INTENT
Every detail
serves a purpose.
Website redesign and migration improve the presentation and structure while accounting for the pages, content and functions already in use. We prepare the replacement separately, map important URLs and review the change before launch.
We review the current pages and features, then agree what to retain, restructure or retire. We prepare the new version separately and check the important journeys before any approved launch.
Who is it for?
For websites that have become difficult to use, no longer reflect the business or need a clearer structure.
WHAT THE PROJECT INCLUDES
Existing website inventory
Preservation of useful content
URL mapping and redirect planning
Review before launch
Final deliverables and integrations are agreed in the brief after your needs are clarified.
BEFORE THE PROPOSAL
Know what you are planning.
A useful brief makes the scope easier to assess. These are the decisions we work through before agreeing the proposal.
Plan the transition
- A keep, improve or retire decision for affected content.
- Old-to-new URL mapping and redirect requirements.
- A separate working preview for review and testing.
What you provide
- The current website URL and a list of critical functions.
- Access and exports only through an agreed secure handover.
- A clear approver for content, design and launch decisions.
Control the release
- An approved destination and a recovery plan before activation.
- Checks of representative URLs, assets and enquiry routes.
- Separate approval for publishing, infrastructure or account changes.
A project starts with a conversation. We agree the pages, functionality, responsibilities, fee and stages in writing before you commit.
Discuss the scope →HOW WE WORK
Clarity at every stage.
See the direction, follow the progress and approve the result before launch.
Brief & structure
Understand the business.
We clarify your audience, objectives, available content and the features you need.
Visual concept
Set the direction.
We choose composition, typography, photography and the role of motion. You see the direction before implementation.
Working preview
Build the experience.
We bring the pages, visuals and interactions together, with a considered mobile composition.
Validation & handover
Check every detail.
We test navigation, forms and responsive behaviour. Publication follows your review and approval.
BEFORE WE BEGIN
Your project questions.
Clear answers.
What to know about the direction, the experience and working together.
Have a project in mind? →Can the existing URLs stay the same?
Where they still serve the structure, yes. We inventory important URLs before proposing changes. If a route must change, the plan identifies its destination and the redirects to verify after the approved launch.
Can we keep our logo, copy and photography?
Yes. A redesign begins with deciding what is useful and permitted to retain. We then identify gaps or improvements rather than replacing the identity automatically.
Does a redesign guarantee the same search traffic?
No. Search visibility depends on many factors. Preserving useful content, checking canonical URLs and validating redirects reduces avoidable migration risks, but rankings and traffic cannot be guaranteed.
Will the current website remain available during the build?
The replacement is prepared as a separate preview. The release and recovery approach are agreed for the actual hosting setup before any approved activation.
YOUR NEXT CHAPTER
Your website.
A fresh perspective.
Tell us what you would like to build.
We begin with a clear brief.